MOHAMMED EL GHAZALIBENAMRAOUI

Marketing & Communications Strategist

Marketing is the problem and also the solution.

التسويق هو المشكلة… وهو الحل أيضاً

Results-driven marketing professional with 5+ years of experience in digital and traditional marketing, product launches, social media strategy, and event coordination. Proven success in executing campaigns, generating leads, and building brand awareness.

✆ +213 5 56 12 68 93 ✉ b.mohammedelghazali@gmail.com ◎ Rachid Kourifa, El Harrach, Alger
View case studies ↓
Mohammed El Ghazali BENAMRAOUI
5+years of marketing
momentum
9.8M+Content views (+444%)
+60%Monthly revenue growth
4.8M DZDFirst-session launch revenue
35+B2B training paths built

Capabilities

Core competencies & marketing stack.

Strategy and execution under one roof — from data-informed positioning to campaigns that ship and perform across B2B and B2C.

01

Strategic marketing

  • Digital marketing & go-to-market strategy
  • Market research & competitive analysis
  • Marketing analytics for data-informed decisions
02

Execution & delivery

  • Product launches, end to end
  • Content creation & social media management
  • Multiple B2B and B2C channels
03

Channels & engagement

  • Email marketing & event planning
  • Targeted lead generation
  • Advanced ad deployment (Meta & TikTok)

Modern marketing stack

RankMathAhrefsSEMrushGoogle AnalyticsSearch ConsoleMeta Business SuiteBrevoMailchimpOdoo Mail

AI workflows

ChatGPTClaude AIClaude CoworkHiggsfieldGeminiMidjourneyPerplexity AI

Case studies

Selected work, real numbers.

Six engagements across training, retail and B2B tech — each with measurable business impact.

CS 01

SSP Academy — Analytics & growth

Group Marketing & Business Development Manager · SSP Group

Led strategic planning, promotion and delivery of SSP Academy's professional training programs — supervising instructors and schedules, publishing the annual catalogue, and running email & Meta Ads campaigns to scale visibility.

+60%monthly revenue
35+B2B training paths
9.8M+views (+444%)
242K+page visits
160K+interactions
2.4Mtop-reel views
CS 02

Mazyoud — Collection launches

Brand & Marketing Lead · Mazyoud

Owned brand strategy across channels and directed all digital assets — websites, ads, TikTok & Meta content and promotional video. Coordinated cross-functional collection launches, ran market research to sharpen positioning, and negotiated agency & influencer partnerships.

3collection launches in one month
6thanniversary brand event led
CS 03

ITComp ecosystem

Product Marketing Manager · ITComp

Planned and managed overarching digital and offline campaigns with detailed competitor mapping. Directed the B2C ITComp Academy launch (branding, advertising, communications) and shaped the Uniflow Suite B2B strategy, including complex pricing and positioning restructuring.

CS 04

ITComp Academy launch

Product launch · B2C

Ran feasibility studies and competitor mapping, then built and ran highly targeted Facebook & Instagram campaigns. Through sharp positioning — and stepping in to present the course material — the very first session drove standout revenue.

4.8MDZD from the first session
37active participants
CS 05

Uniflow Suite — pricing strategy

B2B repositioning · ITComp

Took on a stagnant product with only one client in three years and restructured its rigid pricing into accessible tiers — On-premise, SaaS and Financed. The repositioning unlocked new enterprise demand shortly after launch.

4new B2B enterprise clients
1 → 5clients in months, not years
CS 06

ITComp catalogs

Marketing Officer · ITComp

Audited 200+ obsolete courses over seven months and rebuilt the 2022–2024 training catalogs, integrating Oracle, Microsoft and Android ATC certifications. Ran targeted Brevo email campaigns to the existing base, plus ongoing content calendars and performance tracking.

1.42MDZD from the first email campaign
200+courses modernised

Trusted by

Brands I've worked with.

A cross-section of the companies I've built campaigns, brands and launches for — across training, retail, industry and tech.

Ilalif
Messak Art & Tourisme
La Lumière de la Connaissance
SSP Academy
Caame
Click & Wassel
Touât Gym
ITComp
Needle Concept Store
Evaria Embroidery
Mazyoud
Techno Stationery
Thrieven
Académie des Racines et des Ailes
Athlete's Universe
t Academy
Uniflow Suite
HVAC Deux Mille

Leadership & people development

Building teams, not just campaigns.

↔

Cross-functional leadership

Aligned marketing, content production and commercial operations to ship brand strategies and collection launches on the same page.

★

Coaching & mentoring

Developed people across social media, community management, graphic design, video production and sales.

⚡

Operational efficiency

Built collaborative workflows that removed bottlenecks and grew skills through continuous mentoring and training.

Let's connect

Let's build the solution together.

Open to marketing & communications roles and projects — based in Algiers, open to relocation to Oran or Sétif.

✆ +213 (0) 556 12 68 93
✉ b.mohammedelghazali@gmail.com
◈ WhatsApp — +213 556 12 68 93
in Mohammed El Ghazali BENAMRAOUI
◎ Rachid Kourifa, El Harrach, Alger
Send an email
5+ years

of turning marketing problems into measurable growth.